The Law Society has launched the second phase in their "Solicitors - Here to Help" campaign. The campaign continues to raise the profile of the profession, improve understanding of the vital role solicitors play and drive more people to the Law Society's website and the Find a Solicitor service, in order to help solicitors attract new clients.
Based on research with the public and businesses, the campaign promotes solicitors as being experts in their field, honest and honourable, client focused, approachable and accessible, giving value for money and adding value to society.
The campaign will use bus and rail posters, social media. video and animation, online and outdoor advertising, magazine, newspaper and broadcast advertising on ITV hub, and infographics.
How to get involved
To get involved, register with My Law Society to...:
- Download print-ready files of the posters to use in your offices
- Find out how to customise posters with your own photos, your logo and contact details
- Download the guides to engage with the campaign and your potential customers on social media
- Access other sharable content (infographics, videos, animations) as they are uploaded
There are also other ways you can get involved in the campaign:
#SolicitorChat on Twitter every Thursday 9-10am
#SolicitorChat is a regular discussion covering a variety of legal issues affecting solicitors and their clients, and is used by the campaign to create customer-facing blogs, graphics and infographics. Join in for your chance to win a £10 caffeine fix!
Send pictures for the Instagram campaign
The campaign is spreading the message that solicitors are friendly and approachable. Email an action shot of you doing what you love - running, cycling, learning how to kick box - along with a brief summary and your contact details to firstname.lastname@example.org, and you'll be featured in the Instagram campaign.
Share your success stories
Case studies will help the campaign to showcase solicitors' work. If you have a story to tell about a client you've helped (and your client is happy to be involved) then email CaseStudies@lawsociety.co.uk with brief details of your story.